• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Book Licensing: The Snowman Prefers Biscuits To Carrots

October 12, 2021

Penguin Ventures has partnered with Fox’s Biscuits to launch The Snowman Biscuit Selection tin in time for Christmas this year.

The Snowman Biscuit Selection tin brings together two British brands that are synonymous with the festive season: Fox’s and The Snowman, Raymond Briggs’ timeless picture book and a much-loved animated film.

“We’re delighted to have Fox’s on board as an official Snowman licensee,” said Anna Metcalfe, Hardlines category manager for Penguin Ventures. “The Snowman and Fox’s Biscuits are both an intrinsic part of the British Christmas and The Snowman Biscuit Selection tin will add some extra magic to families as they enjoy watching the film or reading the book this Christmas.”

The Snowman was created and illustrated by Raymond Briggs as a picture book, narrated entirely through hand-drawn illustrations and was first published in 1978. Now one of the world’s most popular picture books, The Snowman has sold more than 5.5 million copies globally and has been translated into 21 languages.

Adapted for screen by producer John Coates, the Oscar-nominated animation also launched on Channel 4 in its inaugural year in 1982 and has been repeated every Christmas in the UK ever since. The sequel, The Snowman and The Snowdog premiered on Channel 4 on Christmas Eve 2012 and was seen by over 10 million people over the festive period.

The Snowman brand enjoys an international audience with publishing, global broadcast, live events and a successful consumer products program, all of which are managed by Penguin Ventures, a subsidiary of Penguin Random House Children’s Books.

“The Snowman Biscuit Selection provides a delicious combination of classic Fox’s Biscuits for the whole family to enjoy whilst watching the animation this Christmas,” said Fox’s Biscuits Senior Brand Manager Bronwen Arthur. “Packaged in a beautiful Snowman tin, The Snowman is synonymous with family Christmases in Britain and the animation has aired at every festive season since 1982.”

Containing some of Fox’s best-loved biscuits, including a Chocolately Fudge Sundae in a specially designed Snowman foil wrapper, the festive biscuit selection offers families a new and delicious way to enjoy The Snowman this Christmas. Arthur says the tin features an iconic illustration from The Snowman and provides a perfect gifting opportunity as families get back together for Christmas gatherings this year.

Diageo Goes Big on Dairy Deal With Bailey’s Collaboration

Rachel Lowe Develops Board Game for Elf on the Shelf

 

 

Filed Under: Editorial, Open Content, Books, TLL, Corporate, Recent Headlines, Food and Beverages, Archive, Other, Articles, Featured, Publishing, Entertainment Tagged With: The Snowman book licensing, literary licensing, Food and Beverage Licensing, book licensing

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2024 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • Robert Caulfield, Teemill Tech, Sr Business Development
    • Ben Allnut, Palace Skateboards, Head of Co-Branded Design
    • Aldo Burcheri, Hippo Blue , Managing Director
MORE CONTACTS
Sourcebook listings verified this week: 61

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in